Behaviours & Mindsets

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

Looking beyond A/C, urban cooling technologies are preparing architectural spaces for hotter climates in global cities.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.