Communities
Profiling values-driven consumer groups and uncovering influential subsets of consumer behaviour.
Recent Analysis
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Communities
The Neo-Urbanites: The Urban Technicalist
Meet The Urban Technicalist, a Neo-Urbanite whose wardrobe centres on function, adaptability and material performance, forming an everyday uniform engineered for city life.
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Communities
The Neo-Urbanites: The Urban Rewilder
Meet the Urban Rewilder, a Neo-Urbanite reclaiming dense city life through walkable neighbourhoods, hybrid third spaces and new forms of citizen-led placemaking.
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Communities
The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
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Communities
The Tech-Resisters: Future:Poll
Published alongside The Future Laboratory’s Tech-Resisters Communities report, this Future:Poll survey of nationally representative audiences across the UK, the US and Australia maps how everyday technology resistance is moving from niche behaviour to mainstream reality.
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Communities
The Tech-Resisters
Meet the citizens armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives and treating friction as protection.
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