The Authority in Consumer Foresight​

A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.