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The Authority in Consumer Foresight
Access the trends, brands, innovations, experts and consumer behaviours defining tomorrow’s lifestyle landscapes.
Latest Intelligence
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Food & Drink
Climate-adaptive Hospitality
As extreme weather becomes the norm, hospitality providers are changing how they operate in extreme heat and cold – and turning this adaptation into a marketing ploy.
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Retail
Play, Belong, Spend: The New Loyalty Market
Loyalty is moving beyond the slow accumulation of points, as brands reward the moments around a purchase with instant value, entertainment and greater choice in how members earn and spend.
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Technology
AI Trust Index
Pixels generate attention, reality closes the deal. Liganova’s AI Trust Index, presented at the Memories of Truth event series in collaboration with The Future Laboratory, reveals how brands can earn trust back through proof, in-person activations and brand transparency.
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Placemaking & Property
Impactive Spaces
The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.
We Called It First
Watch NowWe Called It First
25+ years of foresight. A history of spotting what’s next before everyone else. The Future Laboratory celebrates its legacy of human intelligence with a playful new campaign.
Signals
View all SignalsExplore our Global Drivers 2027+ Series
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Explore our Global Drivers 2027+ Series
In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.
Micro Trends
View all Micro TrendsThe Neo-Urbanites
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The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
Macro Trends
View all Macro TrendsNew Codes of Luxury: The Longevity Effect
ViewNew Codes of Luxury: The Longevity Effect
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.
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