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Latest Intelligence

Retail
The Supermarket as Fashion Label
Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.
Sustainability
Architectural Cooling for Urban Heatwaves
Looking beyond A/C, urban cooling technologies are preparing architectural spaces for hotter climates in global cities.
Technology
Tech’s Next Data Layer: Reading Emotion
A new generation of technology is learning to sense, interpret and influence human emotional states, turning stress, mood and wellbeing into a layer of data.
Health, Wellness & Sport
New Wellness Formats
Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

Signals

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Dutch Design Week 2026: What Do We Need to Unlearn?

Powerade flips Novig’s slogan to celebrate women athletes

Stat: Boredom is driving Americans out of online communities

Explore our Global Drivers 2027+ Series

Metamorphosis is a conceptual winery by 314 Architecture Studio, Greece

Explore our Global Drivers 2027+ Series

In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.

Micro Trends

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Culture & Media

Post-feed Youth Media

A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.

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Marketing & Branding

Muscle Marketing

In a world of synthetic faces and suppressed appetites, muscle, movement and nudity are becoming marketing’s new markers of authenticity.

Natural-fibre Activewear

Just as consumers have scrutinised what’s in their food and on their skin, they’re now asking the same questions about the materials their clothes are made from – starting with activewear.

Photography by Sachin Garva, India

The Museum Is Becoming the New Members’ Club

Museums and auction houses are borrowing from the codes of members’ clubs, becoming places to dine, discover and belong, as culture and intellect become new markers of taste.

The Neo-Urbanites

The Neo-Urbanites

Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.

Macro Trends

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Placemaking & Property

New Codes of Luxury: The Rise of The Branded Residence

An executive’s guide to capitalising on brand equity.

Amazon Echo Buds, US

Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

Timeline in collaboration with L’Oréal, Switzerland and France

Health, Wellness & Sport

The Longevity Effect: Future:Poll

Our latest Future:Poll findings explore how a new era of longevity is reshaping consumers’ expectations – redefining the relationship between brands and consumers, wellbeing and lifestyle, and luxury and health.

New Codes of Luxury: The Longevity Effect

Herbar, Germany

New Codes of Luxury: The Longevity Effect

Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.

Markets

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Ingestible Beauty

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

Fashion Month Spring/Summer 2027: Five Personas Shaping Fashion Futures

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

How Nigerian Fashion Became a Global Creative Force

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.

Webinars

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Webinars & Events

Breakfast Briefing : Global Drivers 2027+

Join The Future Laboratory team as we unpack insights from our latest methodology series, Global Drivers 2027+.

AI imagery by The Future Laboratory, UK

Webinars & Events

Network Evening : The Future of Discovery

Join The Future Laboratory team and a panel of experts as we unpack insights from our latest macrotrend report, The Future of Discovery.

Alice Crossley, principal strategic foresight analyst and Ella Murray, junior strategic creative

The Tech-Resisters : In-conversation With

Meet the citizen consumers engineering their own disconnection.

Marketing & Branding

The Future of Discovery : On-demand Webinar

The changing dynamics of discovery, trust and relevance. Watch on-demand now.

Podcasts

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Podcast: Merlin Hanbury-Tenison on Rewilding the Future Soul

In the latest episode of Back to the F\*\*kture!, Merlin Hanbury-Tenison – Cornish conservationist, army veteran and founder of The Thousand Year Trust, Britain’s rainforest charity – reveals the need for a deeper, more symbiotic relationship with nature.

Colliding Technologies

Podcast: Leila Fataar on Building Culture-Led Brands

In the latest episode of Back to the F\*\*kture!, Leila Fataar, founder of Platform13 and author of Culture-Led Brands, discusses how brands can stay relevant by grounding themselves in real people and cultural context rather than marketing gimmicks.

Diverging Demographics

Podcast: June O’Sullivan on Foresight, Empathy and Lasting Impact

In the first episode of a new podcast series Leading with Foresight, June O’Sullivan sits down with Martin Raymond to explore empathy, foresight and the power of playing the long game.

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