The Authority in Consumer Foresight​

A new generation of technology is learning to sense, interpret and influence human emotional states, turning stress, mood and wellbeing into a layer of data.

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Meet the Urban Recalibrator, a Neo-Urbanite for whom green space, community initiatives and knowledge-sharing make dense city living restorative.