:quality(85)/Media/TFL-Assets/441_retouch_SD.jpg)
The Authority in Consumer Foresight
Access the trends, brands, innovations, experts and consumer behaviours defining tomorrow’s lifestyle landscapes.
Latest Intelligence
:quality(85)/Media/HERO-LIDL-THE-MIDDLE-OF-LIDL-BLUE-CARD.jpg)
Retail
Play, Belong, Spend: The New Loyalty Market
Loyalty is moving beyond the slow accumulation of points, as brands reward the moments around a purchase with instant value, entertainment and greater choice in how members earn and spend.
:quality(85)/Media/pexels-cottonbro-6593737.png)
Culture & Media
Post-feed Youth Media
A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.
:quality(85)/Media/261004_Gabrielle-Venguer_Alina-Cherubin_-18.jpg)
Fashion
Fashion Month Spring/Summer 2027: Five Personas Shaping Fashion Futures
From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.
:quality(85)/Media/LOREAL_TFWA26_IMG_6792.jpg)
Travel & Hospitality
TFWA World Exhibition 2026: Travel Retail’s Sensory Role
Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.
Signals
View all SignalsWe Called It First
Watch NowWe Called It First
25+ years of foresight. A history of spotting what’s next before everyone else. The Future Laboratory celebrates its legacy of human intelligence with a playful new campaign.
Explore our Global Drivers 2027+ Series
View Series:quality(85)/Media/015.png)
Explore our Global Drivers 2027+ Series
In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.
Micro Trends
View all Micro TrendsThe Neo-Urbanites
View:quality(85)/Media/woodward-creative-saunasaari-2026-17.png)
The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
Macro Trends
View all Macro TrendsNew Codes of Luxury: The Longevity Effect
ViewNew Codes of Luxury: The Longevity Effect
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.
:quality(85)/Media/TFL-Assets/Future-Laboratory_Stills_00001.jpg)
:quality(85)/Media/vkjxuccsur3a18dxcs2vp3we.jpeg)
:quality(85)/Media/20250623_halfcutmarket_0795.jpg)
:quality(85)/Media/000161850032.png)
:quality(85)/Media/Nero_Jul0710-2-RT.png)
:quality(85)/Media/legacy/variant_id/400544/pexels-sachin-garva-155318214-10647281.png)
:quality(85)/Media/390A5795_2026-10-07-085349_awvx.jpg)
:quality(85)/Media/legacy/variant_id/398125/ai-imagery-by-the-future-laboratory.png)
:quality(85)/Media/legacy/variant_id/397496/echo-buds-shot-1.jpg)
:quality(85)/Media/Heli-Glacier-Alaska-Large_2026-11-02-093903_ilsf.jpg)
:quality(85)/Media/Close-up-RIN-Model-with-Jelly-Stick-Peach.pg.png)
:quality(85)/Media/image00201_2026-10-06-145147_btbm.png)
:quality(85)/Media/Screenshot-2026-10-29-at-08.52.18.png)
:quality(85)/Media/Courtesy-of-Twilight-Contemporary-and-Aarony-Bailey-UK.jpg)
:quality(85)/Media/A-Moving-Sanctuary-by-Random-Studio-for-Lexus-Italy.jpg)
:quality(85)/Media/legacy/variant_id/399489/image-48.jpeg)
:quality(85)/Media/legacy/variant_id/395174/merlin-hanbury-c2646917w3.png)
:quality(85)/Media/legacy/variant_id/390387/0010-leila-fataar-png.jpg)
:quality(85)/Media/legacy/variant_id/390426/june-o-sullivan.png)