The Authority in Consumer Foresight​

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.

Meet the Urban Recalibrator, a Neo-Urbanite for whom green space, community initiatives and knowledge-sharing make dense city living restorative.

Just as consumers have scrutinised what’s in their food and on their skin, they’re now asking the same questions about the materials their clothes are made from – starting with activewear.

A new generation of technology is learning to sense, interpret and influence human emotional states, turning stress, mood and wellbeing into a layer of data.