The Authority in Consumer Foresight​

Sports events and festivals have long been hotspots for brand activations, but a new era of immersive retail is shifting the focus towards culture-maxxing – brands are meeting consumers where they are because they belong in the moment and in their community.

The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.

Designers are testing the limitations of artificial intelligence by creating typefaces and messaging systems that cannot be deciphered by mainstream AI models.

Pixels generate attention, reality closes the deal. Liganova’s AI Trust Index, presented at the Memories of Truth event series in collaboration with The Future Laboratory, reveals how brands can earn trust back through proof, in-person activations and brand transparency.