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The Authority in Consumer Foresight
Access the trends, brands, innovations, experts and consumer behaviours defining tomorrow’s lifestyle landscapes.
Latest Intelligence
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Marketing & Branding
Muscle Marketing
In a world of synthetic faces and suppressed appetites, muscle, movement and nudity are becoming marketing’s new markers of authenticity.
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Sustainability
Architectural Cooling for Urban Heatwaves
Looking beyond A/C, urban cooling technologies are preparing architectural spaces for hotter climates in global cities.
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Health, Wellness & Sport
New Wellness Formats
Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.
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Technology
Tech’s Next Data Layer: Reading Emotion
A new generation of technology is learning to sense, interpret and influence human emotional states, turning stress, mood and wellbeing into a layer of data.
Signals
View all SignalsExplore our Global Drivers 2027+ Series
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Explore our Global Drivers 2027+ Series
In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.
Micro Trends
View all Micro TrendsThe Neo-Urbanites
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The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
Macro Trends
View all Macro TrendsNew Codes of Luxury: The Longevity Effect
ViewNew Codes of Luxury: The Longevity Effect
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.
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