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The Authority in Consumer Foresight
Access the trends, brands, innovations, experts and consumer behaviours defining tomorrow’s lifestyle landscapes.
Latest Intelligence
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Food & Drink
Climate-adaptive Hospitality
As extreme weather becomes the norm, hospitality providers are changing how they operate in extreme heat and cold – and turning this adaptation into a marketing ploy.
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Communities
Neo-Urbanites : In-conversation With
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
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Design
Anti-AI Typefaces
Designers are testing the limitations of artificial intelligence by creating typefaces and messaging systems that cannot be deciphered by mainstream AI models.
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Travel & Hospitality
The Age of Ultra-Rare Adventures
In search of purpose and exclusive access, luxury travellers are trading passive escapism for niche journeys built on immersion, storytelling, learning and access that few others can get.
We Called It First
Watch NowWe Called It First
25+ years of foresight. A history of spotting what’s next before everyone else. The Future Laboratory celebrates its legacy of human intelligence with a playful new campaign.
Signals
View all SignalsExplore our Global Drivers 2027+ Series
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Explore our Global Drivers 2027+ Series
In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.
Micro Trends
View all Micro TrendsThe Neo-Urbanites
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The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
Macro Trends
View all Macro TrendsNew Codes of Luxury: The Longevity Effect
ViewNew Codes of Luxury: The Longevity Effect
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.
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