The Authority in Consumer Foresight​

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.

Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.