The Authority in Consumer Foresight​

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.

Sports events and festivals have long been hotspots for brand activations, but a new era of immersive retail is shifting the focus towards culture-maxxing – brands are meeting consumers where they are because they belong in the moment and in their community.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.