The Authority in Consumer Foresight​

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

Sports events and festivals have long been hotspots for brand activations, but a new era of immersive retail is shifting the focus towards culture-maxxing – brands are meeting consumers where they are because they belong in the moment and in their community.

The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.