The Authority in Consumer Foresight​

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.

Meet the Urban Recalibrator, a Neo-Urbanite for whom green space, community initiatives and knowledge-sharing make dense city living restorative.

The rules and institutions that governed global trade, security and cooperation are fracturing as power is dispersed across more actors, but the architecture to manage it has not arrived. The world is being reordered without agreement on what replaces it.