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The Authority in Consumer Foresight
Access the trends, brands, innovations, experts and consumer behaviours defining tomorrow’s lifestyle landscapes.
Latest Intelligence
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Travel & Hospitality
TFWA World Exhibition 2026: Travel Retail’s Sensory Role
Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.
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Culture & Media
Post-feed Youth Media
A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.
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Retail
Play, Belong, Spend: The New Loyalty Market
Loyalty is moving beyond the slow accumulation of points, as brands reward the moments around a purchase with instant value, entertainment and greater choice in how members earn and spend.
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Placemaking & Property
Impactive Spaces
The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.
We Called It First
Watch NowWe Called It First
25+ years of foresight. A history of spotting what’s next before everyone else. The Future Laboratory celebrates its legacy of human intelligence with a playful new campaign.
Signals
View all SignalsExplore our Global Drivers 2027+ Series
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Explore our Global Drivers 2027+ Series
In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.
Micro Trends
View all Micro TrendsThe Neo-Urbanites
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The Neo-Urbanites
Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.
Macro Trends
View all Macro TrendsNew Codes of Luxury: The Longevity Effect
ViewNew Codes of Luxury: The Longevity Effect
Created by The Future Laboratory in partnership with Together Group, New Codes of Luxury: The Longevity Effect explores the strategies defining the new era of wellness.
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