The Authority in Consumer Foresight​

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Looking beyond A/C, urban cooling technologies are preparing architectural spaces for hotter climates in global cities.