The Authority in Consumer Foresight​

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.