Markets

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.

The mouth is having its wellness moment. As science connects oral health more closely to whole-body health, people are beginning to treat brushing, flossing and beyond with the same attention they give skincare and nutrition.

Technology that tracks, records and interprets dreams is reframing the unconscious as a tool for self-discovery, a collective thinking space and a new frontier for emotional wellness.

Once confined to bodybuilders and biohackers, peptides are becoming mainstream wellness currency – self-injected, celebrity-endorsed and grey market-grown, blurring the line between medical treatment and lifestyle upgrade.