Gen Alpha
Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
Recent Analysis
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Health, Wellness & Sport
Teen Girl Movement
Teenage girls are disengaging from sport, because of discomfort, confidence gaps and structural inequalities. Brands are responding by redesigning the systems around movement – from kit and spaces to culture and community.
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Luxury
Gen Alpha’s Travel Pester Power
From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the youngest generation of travellers.
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Culture & Media
The New Youth Club
Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global speaks to co-founders Cheryl Calverley and Paul Billingsley.
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Technology
Augmented Futures for Next-Gen Teens
Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford sits down with The Future Laboratory's co-founder Martin Raymond to discuss how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.
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Technology
Podcast: Dr Knatokie Ford on Augmented Futures
In the latest episode of Back to the F\*\*kture!, Dr Knatokie Ford explores how Augmented Futures – a fusion of science, storytelling and futurism – can empower under-represented teens to shape their own success.
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