Gen Beta
Born between 1 January 2025 and 31 December 2039, Generation Beta are the successors to Generation Alpha.
Recent Analysis
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Technology
Neo-education Market
With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curriculums.
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Artificial Intelligence
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
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Health, Wellness & Sport
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
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Fashion
Kidswear Market
Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.
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Luxury
Premium play spaces
Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding experiences.
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