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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Recent Analysis
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Marketing & Branding
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
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Marketing & Branding
Podcast: Jacynth Bassett on Reframing Ageing
In the latest episode of Back to the F\*\*kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, joins The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
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Culture & Media
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
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Tomorrow's Leadership
The Future of Work is Inter-Generational
Commercial director of 55/Redefined, Andy Simpson, explains why companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
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Marketing & Branding
Boomers Now and Next: From Ageing to Becoming
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way.