Gen Z

Published alongside The Future Laboratory’s Tech-Resisters Communities report, this Future:Poll survey of nationally representative audiences across the UK, the US and Australia maps how everyday technology resistance is moving from niche behaviour to mainstream reality.

Meet the citizens armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives and treating friction as protection.

These four typologies map a generation rewriting the rules of wellness – trading relentless optimisation for productive contradiction.

As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – reframing motherhood as visible, complex and creatively generative.

Investors are aligning capital with identity, values and culture, turning portfolios into extensions of their own personal ideologies.