Identities

Lagos is emerging as the next global fashion capital – where luxury, streetwear, sportswear and cultural infrastructure are maturing simultaneously, and global brands are being drawn to the city for creative direction.

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.

In a world of synthetic faces and suppressed appetites, muscle, movement and nudity are becoming marketing’s new markers of authenticity.

Museums and auction houses are borrowing from the codes of members’ clubs, becoming places to dine, discover and belong, as culture and intellect become new markers of taste.

Meet The Urban Technicalist, a Neo-Urbanite whose wardrobe centres on function, adaptability and material performance, forming an everyday uniform engineered for city life.