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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Recent Analysis
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Gen X
Redefining Mid-life
Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X women are the ultimate untapped consumer cohort.
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Marketing & Branding
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
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Marketing & Branding
Podcast: Jacynth Bassett on Reframing Ageing
In the latest episode of Back to the F\*\*kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, joins The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
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Culture & Media
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
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Travel & Hospitality
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.