Gen Jones

In the latest episode of Back to the F\*\*kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, joins The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.