Behaviours & Mindsets

Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.

Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.