Behaviours & Mindsets
The values, needs and motivations shaping today's and tomorrow's consumers, backed by ethnographic research, generational insight and proprietary Future:Poll data.
Latest Intelligence
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Retail
The Supermarket as Fashion Label
Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.
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Culture & Media
Post-feed Youth Media
A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.
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Sustainability
Architectural Cooling for Urban Heatwaves
Looking beyond A/C, urban cooling technologies are preparing architectural spaces for hotter climates in global cities.
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Technology
Tech’s Next Data Layer: Reading Emotion
A new generation of technology is learning to sense, interpret and influence human emotional states, turning stress, mood and wellbeing into a layer of data.
Communities
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Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations.
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