Behaviours & Mindsets

The values, needs and motivations shaping today's and tomorrow's consumers, backed by ethnographic research, generational insight and proprietary Future:Poll data.

Latest Intelligence

Communities

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Identities

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Home & Family

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Generations Now and Next

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Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations.

Generation Beta

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Generation Alpha

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Gen Z

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Millennials

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Generation X

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Generation Jones

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Boomers

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