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2 min read
Virgin Active calls out toxic wellness fakefluencers in new ad
By
Emily Rhodes
and Ayushi Singh Ahluwalia
27.09.2024
Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promises of quick-fix solutions.
Signals
Marketing & Branding
Health, Wellness & Sport
Diverging Demographics
Europe