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Diverging Demographics
Demographic reality is diverging from the systems built to manage it, according to The Future Laboratory’s analysts, as populations continue to age, boom, fragment and re-organise how they live and connect.
Recent Analysis
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Retail
The Supermarket as Fashion Label
Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.
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Marketing & Branding
Muscle Marketing
In a world of synthetic faces and suppressed appetites, muscle, movement and nudity are becoming marketing’s new markers of authenticity.
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Communities
The Neo-Urbanites: The Urban Wayfinder
Meet the Urban Wayfinder, a Neo-Urbanite who navigates the city by bike, mapping his surroundings and choosing the scenic route over the fastest one.
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Food & Drink
Inside the Peptide Boom
Once confined to bodybuilders and biohackers, peptides are becoming mainstream wellness currency – self-injected, celebrity-endorsed and grey market-grown, blurring the line between medical treatment and lifestyle upgrade.
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Food & Drink
The Museum Is Becoming the New Members’ Club
Museums and auction houses are borrowing from the codes of members’ clubs, becoming places to dine, discover and belong, as culture and intellect become new markers of taste.