Emily Rhodes

Senior Strategic Creative

Emily is a driving force within The Future Laboratory’s creative studio, translating foresight into visually compelling and digestible outputs. She ensures visual excellence across the intelligence platform, leads the design sector content and brings strategic insights to life through powerful and impactful visual storytelling.

Latest articles from Emily

Energy Vault and SOM designed four innovative gravity-based energy storage systems, US

View article

Global Drivers

Global Drivers 2027+: Climate Adaptation and Resource Scarcity

More frequent extreme weather and the lived reality of climate change are creating new risks for states, businesses and people, while positive tipping points are being met with fragmented, uneven approaches to systems change itself.

Helping Britain Invest Through It All by Wonderhood Studios for Hargreaves Lansdown, UK

View article

Global Drivers

Global Drivers 2027+: Fragmenting Societies

The shared ground that democratic societies depend on is giving way – eroded not by accident, but by design – with political actors, platforms and economic structures active beneficiaries of the breakdown.

Aer Lingus by Uncommon Creative Studio, Global

View article

Marketing & Branding

How Human-centric Advertising is Creating New Visual Codes

As human-made becomes the premium, brands are layering emotive stories with subtle, translucent brand codes, creating a new advertising language that puts lived experience at the forefront.

What do I wear by Zalando. Creative by Wieden+Kennedy Amsterdam, Global

View article

Global Drivers

Global Drivers 2027+: Diverging Demographics

Demographic reality is diverging from the systems built to manage it, according to The Future Laboratory’s analysts, as populations continue to age, boom, fragment and re-organise how they live and connect.

Hastings Castle. Identity by Clare and Charlie Noon, UK

View article

Marketing & Branding

The Typefaces Reviving Heritage Branding

Folk culture, fantasy and a renewed appetite for ancient history are converging into a typographic design language that treats heritage and craftsmanship as a living visual currency rather than a historical reference.

View article

Global Drivers

Global Drivers 2027+: Colliding Technologies

As machine learning, generative intelligence and quantum computing become essential utilities of everyday life, society must renegotiate its relationship with them.

View article

Global Drivers

Global Drivers 2027+ Overview: Harnessing Uncertainty

In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming decade.

View article

Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

View article

Artificial Intelligence

Ambient Learning

As AI enters the classroom, successful EdTech lies in technologies that democratise learning and develop critical thinking skills, rather than automating thought itself.

View article

Food & Drink

Proper Pubs

Against a backdrop of venue closures and changing drinking habits, Gen Z are reviving Britain’s ‘proper pub’ as a nostalgic yet progressive social space, blending heritage aesthetics with inclusivity and modern purpose.

View article

Technology

Designing for Mutualism

As advanced technologies evolve into agents with memory, intuition and emerging behaviours, designers are exploring how humans and intelligent systems can work together to shape artefacts that capture dreams, perception and serendipity.

View article

Health, Wellness & Sport

The Brain Health Boom

Brain health is shifting from clinical concern to consumer priority, as measurable, trackable cognitive performance moves into everyday life with a growing focus on mood, attention span and resilience against brain rot.