Europe

In search of purpose and exclusive access, luxury travellers are trading passive escapism for niche journeys built on immersion, storytelling, learning and access that few others can get.

Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.