Stat: Only 14% of brands saw growth in purchasing intent among consumers
According to Morning Consult, only 14% of brands saw an increase in purchase consideration in 2026, a five-year low and a sharp reversal from 94% in 2025.
According to Morning Consult, only 14% of brands saw an increase in purchase consideration in 2026, a five-year low and a sharp reversal from 94% in 2025.