Retail

Loyalty is moving beyond the slow accumulation of points, as brands reward the moments around a purchase with instant value, entertainment and greater choice in how members earn and spend.

Brands at TFWA Cannes 2026 reframed the airport as a destination in its own right, turning dwell time into an opportunity for care, discovery and connection.

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.

Meet the Urban Wayfinder, a Neo-Urbanite who navigates the city by bike, mapping his surroundings and choosing the scenic route over the fastest one.

The Future Laboratory sits down with Daniel Fisher, head of categories and expansion for Europe, at live shopping platform Whatnot. He discusses how creators and communities are building deeper connections through social-first, real-time shopping experiences.