Seyi Oduwole

Strategic Foresight Analyst

Seyi is a strategist, futurist and trend forecaster who advises global brands on the cultural, consumer and market shifts shaping future opportunities. Her expertise spans commercial and brand strategy, innovation and strategic foresight. At The Future Laboratory, she leads research across travel and hospitality, health and wellness, and food and drink.

Latest articles from Seyi

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Climate Adaptation and Resource Scarcity

Stat: Climate ‘feedback loops’ could worsen global warming by 30%, study finds

A new study warns that ‘feedback loops’ – nature-based events that add to global warming – are amplifying the climate crisis beyond what current models account for.

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Travel & Hospitality

Not A Hotel unveils giant Poké Ball guest room in Japan

Hotelier Not A Hotel has revealed a three-metre-diameter guest room shaped like a giant Poké Ball, set on a lakeside in Tomakomai City, Hokkaido.

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Health, Wellness & Sport

DUSQ launches a wearable that reacts to sleep interruptions in real time

Sleep tech start-up DUSQ has launched a behind-the-ear wearable that intervenes during sleep disturbances instead of simply recording them.

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Technology

Ikea tackles Skyrim’s clutter problem with playable Kallax campaign

Ikea has entered The Elder Scrolls V: Skyrim with Kallax Storageborn, a free downloadable companion voiced by Matt Berry, turning the brand’s storage expertise into a game mechanic.

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Travel & Hospitality

Volkswagen plugs camper heritage into an electric future

At the 2026 Caravan Salon in Düsseldorf, Volkswagen unveiled the ID. California Cruise, its first fully electric California camper van.

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Design

Stat: Design overtakes retail as biggest contributor to UK economy

Design has overtaken retail as the biggest contributor to the UK economy, generating £136.7bn ($185bn, €160bn) in 2023 according to a new Design Council report.

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Mobility

Tesla launches steering-wheel-free Cybercab robotaxi service

Tesla has begun passenger trials of its purpose-built Cybercab robotaxi in Austin, Texas, marking a step towards fully autonomous ride-hailing.

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Technology

Stat: CD sales surge as Gen Z drive retro-tech revival

CDs are making an unexpected comeback, with US sales revenue rising 58.6% to £126.3m ($171.1m, €147.2m) in the first half of 2026.

Image via [Pexels](https://www.pexels.com/photo/woman-hand-holding-cup-20363670/)

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Design

Dulux names soulful sage Colour of the Year 2027

Dulux has named Soulful Sage, a soft grey-green shade, as its Colour of the Year for 2027, positioning the colour as a versatile response to growing global uncertainty.

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Technology

Dyson launches AI-powered, camera-equipped toothbrush

Dyson has launched the CameraJet, a £420 ($569, €490) toothbrush combining a camera, AI and precision fluid jets to identify and clean gaps between teeth while users brush.

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Food & Drink

Noma re-opens in Copenhagen with micro-seasons menus

Acclaimed Copenhagen restaurant Noma has re-opened with a new leadership team and a dining format built around 12 monthly micro-seasons, following its Los Angeles residency earlier this year.

Douglas House by Note Design Studio for The Office Group, UK

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Technology

US business school rebuilds its curriculum around AI and human intelligence

As Gen Z graduates grow increasingly concerned that AI will limit their career prospects, the University of Miami Patti and Allan Herbert Business School is taking a different approach: redesigning business education around AI.