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Ultraviolet protection factor (UPF) clothing is moving beyond specialist sun protection to become a fashion and lifestyle proposition.

AI-powered breath technologies are creating a new frontier in wellness, using respiratory data to detect early indicators of change and deliver personalised coaching at scale.

Our latest Future:Poll findings explore how a new era of longevity is reshaping consumers’ expectations – redefining the relationship between brands and consumers, wellbeing and lifestyle, and luxury and health.

Wellness is moving beyond pills into playful, (fun)ctional food formats that boost nutrient density, gamify supplementation and enable personalised, stackable optimisation with every meal.

Published alongside The Future Laboratory’s Tech-Resisters Communities report, this Future:Poll survey of nationally representative audiences across the UK, the US and Australia maps how everyday technology resistance is moving from niche behaviour to mainstream reality.