Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery
By
Seyi Oduwole
09.02.2026
A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-led path to purchase.
Signals
Retail
Diverging Demographics
APAC
North America