Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
Stat: Barbie and Rightmove reveal rise of ‘platonic co-buying’ among young women
By
Seyi Oduwole
31.07.2026
Barbie and Rightmove have partnered to explore how young women are redefining homeownership, with new research revealing growing interest in buying homes with friends.
Signals
Diverging Demographics
Europe
Attainment
Belonging