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Macro Trends
25 min read
Liquid Intentions
By
Seyi Oduwole
and
Emily Rhodes
19.03.2026
What are the new opportunities, rituals and needs shaping the future of drinks? From morning until evening, we track a future day of drinks in which every sip must earn its place through flavour, function and form.
Macro Trends
Food & Drink
Retail
Marketing & Branding
Health, Wellness & Sport