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2 min read
Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag
By
Alice Crossley
04.12.2024
Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.
Signals
Marketing & Branding
Fashion
Retail
Diverging Demographics