Alice Crossley

Principal Strategic Foresight Analyst

Alice is a principal strategic foresight analyst at The Future Laboratory. She leads the intelligence platform, specialising in consumer behaviour and the beauty, health and wellness sectors, in addition to regularly representing the company as a presenter/speaker. She has developed strategic briefs for clients including Boucheron, EssilorLuxottica and Google, and is regularly featured as an industry expert in publications such as Vogue Business and The Business of Fashion.

Latest articles from Alice

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Home & Family

Why Millennial dads are stockpiling for the end of the world

‘Prepping’ is moving from fringe survivalism to a mainstream middle-class hobby, led by Millennial fathers.

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Marketing & Branding

Loewe x On turns three artists’ creative rituals into a campaign about movement

Loewe and On have launched a campaign for AW26 that follows three artists through the places and encounters that keep them moving.

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Placemaking & Property

Impactive Spaces

The emerging science of neuroaesthetics is equipping brands and businesses to engineer impactive spaces that shape how people feel, driving measurable wellbeing, revenue and consumer engagement.

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Health, Wellness & Sport

Women’s football faces a welfare crisis behind its commercial boom

As women’s football approaches a billion-dollar valuation, a new Fifpro survey of more than 800 players reveals the gap between the sport’s commercial ambitions and the conditions of the workforce driving them.

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Food & Drink

Costa returns to profit by following younger consumers’ drinking habits

Costa’s UK coffee shop arm has returned to profit after broadening its menu with iced drinks, matcha and decaffeinated options.

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Fashion

Stat: Natural fibres are becoming a premium purchase driver

New research commissioned by Woolmark of 1,500 people in China, France, Germany, Italy and the US finds that 82% prefer natural fibres to synthetics when price, style and fit are equal, and 67% would pay more for clothing made mainly from natural fibres.

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Home & Family

Stat: Britain’s heatwaves are reshaping how consumers spend on their homes

Barclays analysis of the UK’s warmest summer on record finds that consumers are investing in long-term heat resilience.

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Marketing & Branding

Oura builds an intricate miniature city by hand for its latest campaign

Health wearable brand Oura has launched Wear Your Best Life – a hero film in which hands become human characters, navigating a 1:10 scale miniature city built by 35 master model-makers.

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Travel & Hospitality

Stat: Travel industry fails to meet demand for accessible travel

US-based travel agency platform Fora has released its inaugural accessible travel report, finding that 55% of families planning a multi-generational trip in the next three years include someone with an accessibility need.

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Sustainability

Stat: Summer heatwave drives climate concern in Britain

New Ipsos polling of 1,085 British adults finds that 74% are now concerned about climate change, up from 69% before the summer.

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Health, Wellness & Sport

Cancer rates rising faster among under 50s than any other age group

Analysis of English, US and Dutch cancer data by the World Cancer Research Fund found significant increases in early onset cancers among under 50s.

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Mobility

Toyota and Juicy Couture launch a Y2K-themed city car

Toyota has partnered with Y2K fashion brand Juicy Couture to create the Aygo X Juicy Edition – a bespoke version of its compact crossover car wrapped in pink zebra print, finished with diamante branding, plush pink leather seats and silver metallic Juicy Couture stitching throughout the interior.