Alice Crossley

Principal Strategic Foresight Analyst

Alice is principal strategic foresight analyst at The Future Laboratory, where she leads the intelligence platform, specialising in consumer behaviour and the beauty, health and wellness sectors. She has developed strategic briefs for clients including Boucheron, EssilorLuxottica, Scorpios and Google, and is regularly featured as an industry expert in publications such as The Times, Vogue Business and The Business of Fashion.

Latest articles from Alice

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Fashion

Stat: Why brands need to teach consumers how to care for their clothes

A **new survey** from British fashion brand FatFace shows that 45% of UK consumers have never found a perfect pair of jeans, with 52% citing inconsistent sizing between brands as their biggest obstacle.

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Luxury

Dior and A24 launch a two-year creative partnership

Dior has announced a two-year creative partnership with entertainment company A24, becoming the main partner of New York’s historic Cherry Lane Theatre, recently renovated and now owned by A24.

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Health, Wellness & Sport

Manchester City Women becomes the first WSL club to have its own brand identity

Manchester City Women has become the first club in the Women’s Super League (WSL) to launch a brand identity distinct from its men’s team, developed by football branding specialist Nomad Studio.

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Health, Wellness & Sport

Phira launches hormone-tracking earring back

Houston-based start-up Phira has emerged from stealth with early results on a non-invasive earring-back wearable designed to track oestrogen, luteinizing hormone (LH) and progesterone dynamics across the menstrual cycle.

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Society

Stat: Young people are joining the National Trust in record numbers

The National Trust, the UK’s largest conservation charity that manages over 500 historic houses, gardens and nature reserves, has recorded a 26% increase in young person memberships.

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Technology

Desigual casts Elon Musk’s daughter to make a statement against technocracy

Spanish fashion brand Desigual has launched its autumn 2026 collection with Vivian Jenna Wilson – model, influencer and Elon Musk’s eldest daughter – as the face of its provocative Born to Disobey campaign.

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Diverging Demographics

Stat: Young people in England are facing a loneliness crisis

One in 20 young people aged 16–21 in England now report having no close friends at all, up from one in 100 in 2014 – a fivefold increase in a decade, according to a new report by the Institute for Public Policy Research (IPPR).

Censored Truth campaign by Patrón Tequila

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Marketing & Branding

New Patrón campaign plays with censorship to champion ingredient transparency

Patrón Tequila has launched Censored Truth, a new campaign using redacted visuals, bleeped audio and obscured language to highlight the industry restrictions that prevent tequila brands from openly communicating that their products contain no additives.

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Health, Wellness & Sport

Stat: Trip.com data reveals a global surge in sportcation bookings

Trip.com Group reports a nearly 40% year-on-year growth in booking gross merchandise value for sports and activity-led trips, with searches for active travel experiences up by more than 30%.

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Marketing & Branding

Stat: Gen Alpha teens are running brand discovery in the family home

A new survey of 1,500 respondents and 25 brands by HarrisX and Allison Worldwide finds that 62% of what parents buy for their Gen Alpha children starts with the teen requesting the brand by name – rising to 67% for teen girls.

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Culture & Media

Stat: Teens are finding ways around Australia’s social media ban

Eight months after Australia introduced the world’s first ban on under-16s accessing social media, new data from a survey of 19,000 families shows that younger users are returning in significant numbers.

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Sustainability

Stat: Environmental priorities are rising among British consumers

New Ipsos polling finds that 44% prioritise protecting the environment over economic growth, up from 38% in November 2024.