Strategy & Engagement

How brands are translating emerging behaviours into strategy and engagement, from experience design to community-building.

Latest Intelligence

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Culture & Media

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Culture & Media

Post-feed Youth Media

A new wave of youth magazines is giving young people a space for authenticity, self-expression and community, while helping them to combat tech fatigue.

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Technology

Messaging apps are turning delay into a feature

Carrier Pidge and Roost, two apps launched in April, are delivering messages at the pace of animals rather than instantly.

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Value & Finance

Amex turns fandom into a membership perk

American Express has partnered with Harry Styles for his Together, Together tour and album release, turning fandom into a member benefit.

Gaming & Digital Spaces

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Gaming & Digital Spaces

Sony patents a tap-to-pay PlayStation controller

A newly published Sony patent describes a PlayStation controller that can read payment details from a nearby card or phone, via NFC, Bluetooth or other short-range connections, and pass them to the console.

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Gaming & Digital Spaces

Stat: Prediction markets turn user experience into the deciding factor

A Fullstory survey of more than 1,000 people in the US finds that 77% have switched gaming platforms because of poor user experience.

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Technology

Ikea tackles Skyrim’s clutter problem with playable Kallax campaign

Ikea has entered The Elder Scrolls V: Skyrim with Kallax Storageborn, a free downloadable companion voiced by Matt Berry, turning the brand’s storage expertise into a game mechanic.

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Beauty

Jo Malone London enters Fortnite with fragrance-led gaming experience

Jo Malone London is making its gaming debut with a two-week Fortnite activation celebrating its new Sea Salt & Bergamot Cologne.

Marketing & Branding

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Marketing & Branding

Oura builds an intricate miniature city by hand for its latest campaign

Health wearable brand Oura has launched Wear Your Best Life – a hero film in which hands become human characters, navigating a 1:10 scale miniature city built by 35 master model-makers.

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Fashion

Dr Martens puts its factory-floor makers front and centre

Dr Martens and ACNE, Deloitte Digital’s creative agency, have created a trilogy of 60-second films about wearers’ emotional bonds with their boots.

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Marketing & Branding

Diesel stages a club for its SS27 runway

For Diesel’s SS27 show at Milan Fashion Week, Studio Dennis Vanderbroeck created a purpose-built club. With 200 performers, directed by (LA)HORDE, embedded throughout the seated area, the line between audience member and performer was blurred.

Placemaking & Property

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Global Drivers

Global Drivers 2027+: Urbanised World

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Samantha Cusick Salon, London
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Technology

Samantha Cusick’s latest salon is a blueprint for the tech-led future of beauty

Celebrity hairstylist Samantha Cusick has opened her third London salon in Liverpool Street, positioning it as a model for where the hair industry is heading.

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Beauty

Jo Malone London enters Fortnite with fragrance-led gaming experience

Jo Malone London is making its gaming debut with a two-week Fortnite activation celebrating its new Sea Salt & Bergamot Cologne.

The High Line, US
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Communities

The Neo-Urbanites: The Urban Rewilder

Meet the Urban Rewilder, a Neo-Urbanite reclaiming dense city life through walkable neighbourhoods, hybrid third spaces and new forms of citizen-led placemaking.

Retail

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Retail

Gucci stages its SS27 runway in a store

Luxury Italian brand Gucci staged its spring/summer 2027 runway show in a purpose-built replica of the brand’s new store concept, constructed within the Allianz Mi-Co events space in Milan.

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Retail

Stat: Self-checkout retreats as retailers put humans back on the till

Toast’s survey of 340 decision-makers at small US convenience stores, grocers and bottle shops found that 36% of shoppers used self-checkout this year, down from 43% last year.

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Retail

The Supermarket as Fashion Label

Supermarkets and grocery retailers are manufacturing cultural cachet from within their existing low-price identity.

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