Strategy & Engagement

As extreme weather becomes the norm, hospitality providers are changing how they operate in extreme heat and cold – and turning this adaptation into a marketing ploy.

From guerrilla runways to rave-like shows, spring/summer 2027 broke fashion’s rules. These five personas decode the values and forces shaping contemporary fashion consumers and the sectors beyond.

Beauty is moving inside the body. As consumers increasingly see skin as a reflection of whole-body health, ingestible beauty is shifting from traditional supplements to playful formats such as jellies, strips, drinks and snacks.

Designers are testing the limitations of artificial intelligence by creating typefaces and messaging systems that cannot be deciphered by mainstream AI models.