Gaming & Digital Spaces
As the digital world becomes ever more immersive, gaming is influencing more aspects of consumers' lives. Here we track the latest gaming innovations.
Recent Analysis
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Gaming & Digital Spaces
Cosy Gaming
Since its boom in 2020, cosy gaming has matured into something more culturally resonant. As the genre expands, it reveals less about how audiences want to play, and more about how they are learning to regulate, restore and reconnect in an era of ambient stress.
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Marketing & Branding
Future Forecast 2026 On-demand Webinar
The Future Laboratory’s Future Forecast 2026 goes beyond the fleeting to uncover the behavioural patterns shaping tomorrow. Across 10 sectors, we spotlight 50 trends defining the year ahead.
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Placemaking & Property
Layered Realities
A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.
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Gaming & Digital Spaces
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural edition of SXSW London.
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Mobility
Pimp My Ride
The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers engage while on the road.
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