Lifestyle & Products

Sector-by-sector foresight on how shifting behaviours are changing what people buy, wear, eat and explore, from luxury and beauty to food & drink and travel.

Latest Intelligence

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Beauty

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AI imagery by The Future Laboratory, UK
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Beauty

Nip + Fab publishes its full recipe to win over sceptical skincare buyers

Nip + Fab’s new three-product line, The Fix, comes with its complete formula published online, including the quantity of every ingredient, the full testing data with failed tests and a breakdown of what each product costs to make.

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Beauty

Kleenex aims for the beauty shelf with its biggest innovation in 30 years

Kleenex has launched Beauty Tissues – two skin-specific variants designed for use in beauty routines.

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Health, Wellness & Sport

Next-Generation Oral Care

The mouth is having its wellness moment. As science connects oral health more closely to whole-body health, people are beginning to treat brushing, flossing and beyond with the same attention they give skincare and nutrition.

Design

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Mobility

McLaren reveals new brand identity rooted in its founder’s history

McLaren has unveiled a refreshed brand identity centred on a new wordmark inspired by the sign above the family service station where founder Bruce McLaren built his first race-winning car.

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Design

Luxe Pack Monaco: Can bio-based materials disrupt luxury packaging?

At Luxe Pack Monaco 2026, the world’s leading luxury packaging trade show, a clear shift was evident in luxury packaging’s sustainability agenda – away from recyclability towards bio-based materials.

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Design

Conceptual fashion piece brings the climate crisis to cities

Presented during Climate Week in New York, Lifeline is a conceptual tote bag that converts into a self-inflating life jacket in about 15 seconds.

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Design

The Future Laboratory discusses functional health at London Packaging Week

On 17 September 2026, The Future Laboratory’s chief creative officer Chris Sanderson took to the stage at London Packaging Week. He took part in the panel Meet the new consumer: packaging for the age of functional health, hosted by Jono Wylie, strategy director at Eatbigfish.

Fashion

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Fashion

The Industry.Fashion: Can repair redefine the value of a garment?

At the second edition of the annual Industry.Fashion event in London, the morning opened with the session Circular Creativity: Redefining the Value of Objects which explored longevity as a design principle rather than an end-of-life concern.

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Fashion

Stat: Natural fibres are becoming a premium purchase driver

New research commissioned by Woolmark of 1,500 people in China, France, Germany, Italy and the US finds that 82% prefer natural fibres to synthetics when price, style and fit are equal, and 67% would pay more for clothing made mainly from natural fibres.

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Health, Wellness & Sport

STRIV launches a smart insole that flags injuries before they happen

STRIV has launched Smart Insoles – AI-powered wearable insoles for runners that track underfoot biomechanics, pressure distribution and form directly from inside the wearer’s shoes.

Food & Drink

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Food & Drink

Costa returns to profit by following younger consumers’ drinking habits

Costa’s UK coffee shop arm has returned to profit after broadening its menu with iced drinks, matcha and decaffeinated options.

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Food & Drink

Twinings campaign positions tea as a wellbeing choice

Twinings has launched But First, Tea, a long-term brand campaign that frames tea as an active choice people make to prepare, reset and reconnect.

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Retail

Sainsbury’s relaunches Future Brands programme

Sainsbury’s has brought back its Future Brands programme, which recruits and supports challenger brands looking to break into retail.

Photography by Jonathan Goncalves
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Food & Drink

Noma re-opens in Copenhagen with micro-seasons menus

Acclaimed Copenhagen restaurant Noma has re-opened with a new leadership team and a dining format built around 12 monthly micro-seasons, following its Los Angeles residency earlier this year.

Health, Wellness & Sport

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Technology

Hatch’s Life of Scores challenges wellness culture’s focus on optimisation

Hatch has teamed up with Olivia Munn for Life of Scores, a campaign that challenges wellness culture’s habit of turning every part of life into a metric.

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Marketing & Branding

Oura builds an intricate miniature city by hand for its latest campaign

Health wearable brand Oura has launched Wear Your Best Life – a hero film in which hands become human characters, navigating a 1:10 scale miniature city built by 35 master model-makers.

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Health, Wellness & Sport

STRIV launches a smart insole that flags injuries before they happen

STRIV has launched Smart Insoles – AI-powered wearable insoles for runners that track underfoot biomechanics, pressure distribution and form directly from inside the wearer’s shoes.

Luxury

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Luxury

Valentino’s S/S27 show frames unread books as luxury code

Valentino’s spring/summer 2027 fashion show at Paris’s Bibliothèque Sainte-Geneviève centred around the ‘anti-library’, the idea, drawn from Nassim Nicholas Taleb’s account of Umberto Eco’s collection, that unread books are more valuable than read ones because they mark the limits of what we know.

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Design

Luxe Pack Monaco: Can bio-based materials disrupt luxury packaging?

At Luxe Pack Monaco 2026, the world’s leading luxury packaging trade show, a clear shift was evident in luxury packaging’s sustainability agenda – away from recyclability towards bio-based materials.

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Luxury

Stat: Global luxury market grows driven by experiences

Deloitte’s Global Fashion & Luxury Private Equity and Investors Survey 2026 found that global luxury industry revenue grew 0.6% in H1 2026, ending a negative phase (H1 2025 revenue was down 12.4%) and marking the start of stabilisation.

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Luxury

Bvlgari installs a 30-metre golden serpent installation on New York’s High Line

Bvlgari has commissioned Berlin-based artist duo Plastique Fantastique to install auruBOROS – a 30 × 10 × 10 metre pneumatic structure clad in reflective golden membrane – on New York's High Line.

Mobility

Mobility
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Mobility

Lexus and MSCHF bend the electric car into an art experiment

Carmaker Lexus commissioned the Brooklyn art collective MSCHF to rework two of its cars for New York’s Armory Week.

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Mobility

Toyota and Juicy Couture launch a Y2K-themed city car

Toyota has partnered with Y2K fashion brand Juicy Couture to create the Aygo X Juicy Edition – a bespoke version of its compact crossover car wrapped in pink zebra print, finished with diamante branding, plush pink leather seats and silver metallic Juicy Couture stitching throughout the interior.

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Mobility

Stat: Modern car technology is alienating young drivers

A Carwow survey of 1,500 UK drivers finds that 39% of Gen Z drivers have avoided buying a modern car because the technology felt overwhelming – compared with just 24% of Boomers.

Technology

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Technology

Hatch’s Life of Scores challenges wellness culture’s focus on optimisation

Hatch has teamed up with Olivia Munn for Life of Scores, a campaign that challenges wellness culture’s habit of turning every part of life into a metric.

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Technology

Messaging apps are turning delay into a feature

Carrier Pidge and Roost, two apps launched in April, are delivering messages at the pace of animals rather than instantly.

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Gaming & Digital Spaces

Sony patents a tap-to-pay PlayStation controller

A newly published Sony patent describes a PlayStation controller that can read payment details from a nearby card or phone, via NFC, Bluetooth or other short-range connections, and pass them to the console.

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Health, Wellness & Sport

New Wellness Formats

Supplements are evolving beyond capsule and powder formats into strips, pouches and patches, making everyday wellness more discreet and convenient.

Travel & Hospitality

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Travel & Hospitality

Spiritland brings its listening bar to the Barbican

London listening bar Spiritland is opening a new venue in the Barbican Centre. It will seat 100 guests and offer seasonal cocktails, beers and wines, alongside a European-Japanese menu and weekend brunch.

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Travel & Hospitality

Stat: Travel industry fails to meet demand for accessible travel

US-based travel agency platform Fora has released its inaugural accessible travel report, finding that 55% of families planning a multi-generational trip in the next three years include someone with an accessibility need.

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Travel & Hospitality

Sonara to open fine bathing and dining club in London

Sonara, a members-only venue set to open in early 2027 in Chelsea, London, will combine communal bathing, treatments and dining as one continuous experience.

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