Stat: Gen Z sets wellness trends, but older consumers drive the spend
Barclays data shows health, beauty and wellness growth comes from older consumers, with spend among 50–64-year-olds rising 12.7%, against 0.6% among 16–24-year-olds.
Barclays data shows health, beauty and wellness growth comes from older consumers, with spend among 50–64-year-olds rising 12.7%, against 0.6% among 16–24-year-olds.