Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
The Viewpoint: Embracing True-Age Beauty in China
By
Alice Crossley
and Olivia Houghton
20.12.2024
Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how women are expected to look as they grow older.
Signals
Beauty
Diverging Demographics
APAC
Belonging