SXSW 2025: Manifesting a better future for all

SXSW is a festival of future-thinking, but how can we truly anticipate what’s next? In a thought-provoking session, Rohit Bhargava, bestselling author and founder of the Non-Obvious Company, attempted to answer a question he says people often ask him: ‘You're a futurist – are we going to be okay? Are we, as a species, going to be okay?’