Urbanised World

Cities remain key engines of opportunity and culture, yet the nature of urban growth, as our Urbanised World driver indicates, is evolving as cities adapt to new pressures, from climate risk and adaptation to changing patterns of work and migration.

Meet The Urban Technicalist, a Neo-Urbanite whose wardrobe centres on function, adaptability and material performance, forming an everyday uniform engineered for city life.

Ultraviolet protection factor (UPF) clothing is moving beyond specialist sun protection to become a fashion and lifestyle proposition.

Meet the Urban Rewilder, a Neo-Urbanite reclaiming dense city life through walkable neighbourhoods, hybrid third spaces and new forms of citizen-led placemaking.

Meet the Neo-Urbanites, the citizens renegotiating urban life on their own terms – reclaiming space as a source of wellbeing, forging community ties and expressing identity through the rhythms of life within a metropolis.