Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhawk Network’s 2025 holiday forecast, they will account for 39% of total budgets – up by 12% from 2024. The change reflects mounting cost concerns, with 72% of consumers citing inflation as a top worry.