Fulfillment

The Future Laboratory sits down with Daniel Fisher, head of categories and expansion for Europe, at live shopping platform Whatnot. He discusses how creators and communities are building deeper connections through social-first, real-time shopping experiences.

Beauty brands are reviving ancestral rituals and redesigning them for modern life, creating journeys of care infused with heritage, identity and emotional fulfilment.

As people push back against prescriptive self-optimisation, a new hybrid festival format is emerging, using music, movement and recovery to create a more joyful wellness experience.

The critical takeaways for businesses navigating the future of health and wellbeing, from Healf Experience 2026.

Brands are reframing analogue living as aspirational, using campaigns that position disconnection, presence and real-world experiences as the new status symbols for Gen Z.