Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Signals
2 min read
Stat: Americans push back on food optimisation culture
By
Alice Crossley
22.05.2026
A new survey of 2,000 Americans highlights growing fatigue with wellness-driven food culture and the pressure to constantly optimise eating habits.
Signals
Food & Drink
Health, Wellness & Sport
Diverging Demographics
North America