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2 min read
Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign
By Dan Hastings-Narayanin and
Emily Rhodes
24.02.2025
Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.
Signals
Marketing & Branding
Health, Wellness & Sport
Diverging Demographics
North America