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Browsing Skiing

17 results

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Travel & Hospitality

Why climate change could erase Europe’s Alps glaciers by 2100

Europe’s Alps are on course to lose nearly all (97%) of their glaciers by the end of the century, highlighting how climate change is redefining some of the continent’s most iconic landscapes.

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Marketing & Branding

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection.

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Travel & Hospitality

Stat: Skiing regions set to see a severe drop in snow days by 2100

Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according to a study by the University of Bayreuth in Germany.

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Health, Wellness & Sport

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine resorts.

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Luxury

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are diversifying to meet changing expectations. With resort locations and seasonal tourism driving new pop-ups, there is a mood of ephemeral exclusivity.

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Fashion

Balenciaga launches mini-game to promote ski collection

To celebrate the brand’s first skiwear collection, released in November 2023, luxury fashion house Balenciaga has launched a mini-game in which players can suit up and hit the animated slopes.

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Health, Wellness & Sport

Stat: Domestic skiing soars among Chinese staycationers

Chinese tourists are embracing skiing activities and holidays in 2021, in lieu of international travel.

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Marketing & Branding

This ski pass saves a melting glacier

Creative agency Serviceplan X and LAAX ski resort are working to delay the effects of climate change with the latest activation designed to protect the melting Vorab Glacier.

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Retail

Social simulators

Beijing – Architecture and interior design firm Powerhouse Company has developed inSports, a skiing and sports experience centre that includes virtual sports facilities and a nightclub.