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Browsing SK-II

4 results

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Beauty

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how women are expected to look as they grow older.

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Luxury

SK-II unveils skincare collection inspired by kintsugi

Japanese luxury skincare brand SK-II has launched a new skincare collection, drawing inspiration from the Japanese art of kintsugi.

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Marketing & Branding

Unmarried and proud

Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.

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Technology

Beauty diagnostics 2.0

Beauty diagnostic tools are increasingly used in services and apps, indicating the category’s potential for growth as consumers seek out tailored and bespoke skincare solutions.