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Browsing Optimisation

24 results

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Health, Wellness & Sport

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, according to the Consumer Trends 2026 Mid-Year report by Coefficient Capital.

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Culture & Media

Cannes Lions 2026: The End of Campaign Thinking

Cannes Lions 2026 declared that one-off marketing campaigns are over. In their place, brands must now stake their presence in AI answers, comment sections, creator content and the quieter corners of social media, where consumers now seek connection over performance.

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Health, Wellness & Sport

Healf Experience 2026: Wellbeing beyond optimisation

At London’s 180 Studios from 20–21 June 2026, leading wellness platform Healf brought together influential voices in health, longevity and performance to explore the future of wellbeing during HX26.

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Food & Drink

Stat: Americans push back on food optimisation culture

A new survey of 2,000 Americans highlights growing fatigue with wellness-driven food culture and the pressure to constantly optimise eating habits.

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Food & Drink

The Male Fertility Market

Male reproductive health is shifting from an afterthought to a core part of how we think about conception, wellbeing and masculinity, as new products and cultural narratives prompt men to engage earlier and more actively.

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Health, Wellness & Sport

Future Forecast 2026: Sport, Health & Wellness

The sport, health and wellness landscape is shifting focus from performance to presence – prioritising empathy, community and the humans that shape the sector

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Health, Wellness & Sport

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.

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Technology

The Synthocene Era: Future:Poll

Debuted at Trend Briefing 2025, Future:Poll research on The Synthocene Era highlights optimism about its societal benefits while addressing concerns over its impact on human qualities, jobs and ethical challenges as technology advances.

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Culture & Media

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.