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What are the new opportunities, rituals and needs shaping the future of drinks? From morning until evening, we track a future day of drinks in which every sip must earn its place through flavour, function and form.
Unpacking the most challenging topics of tomorrow, relevant for today. Catch up on the Future Five 2026 report overview now.
What can you learn from our newly launched Food & Drink Futures 2024 report – and what can your business learn from our research?
Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.
London – The Future Laboratory introduces The Focus Filter, one of three macrotrends that we presented at our Trend Briefing 2017.
London – Artist, collector and set designer Anna Lomax’s exhibition Luxury Goods explores changing definitions of luxury by upgrading or downgrading the material status of recognised luxury objects.
Scotland – Internationally renowned whisky producer Ballantine’s has created the first whisky glass to function in microgravity.
London – Digital platform Nataal celebrates contemporary African culture through the best in fashion, music and art.
California – The Cannery introduces a farm-to-table residential community targeted at affluent consumers to the golden state.
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