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Browsing loyalty

71 results

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Retail

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highlighting growing pressure on brands to rethink customer retention strategies.

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Retail

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.

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Fashion

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22 February.

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Retail

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-led path to purchase.

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Marketing & Branding

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.

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Technology

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping resources, gamified marketing, decentralised spaces and a renewed sense of trust – between brands as curators and audiences as active participants in the brand universe.

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Gaming & Digital Spaces

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with non-fans, highlighting the intersection of fandom and travel.

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Fashion

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belonging is the ultimate currency.

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Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the future of meaningful connection and commerce.