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Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tennis champion Novak Djokovic’s status as the ‘Greatest of All Time’. The launch celebrates Djokovic’s 24 Grand Slam titles and his eight-year partnership with the brand.
Much of what was on display during the autumn/winter 2014 New York Fashion Week was a show of attitude. Designers demonstrated girl power and grit or graceful simplicity, depending on the mood, while others opted for an earthy, raw aesthetic.
Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable physical ideal, it is millions of consumers making small choices, getting together and tweaking everyday routines to wake up healthier tomorrow.
Film shirts: Lacoste video celebrates 80 years
Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most of us will socialise, shop and live our lives.
This season designers presented classic and sophisticated silhouettes, referencing organic structures and adventure wear. Looks were feminised and given an edgy feel with the introduction of leather and see-through segments.
New York – Lacoste’s autumn/winter 2013 ready-to-wear collection, which was on show at New York Fashion Week, featured a futuristic and Antarctic expedition theme, reflecting a year of unpredictable and extreme weather conditions in 2012.
International – To mark its 80th anniversary, Lacoste has created 80 customisable polo shirt kits that will be on sale exclusively through its Facebook page. The limited-edition pieces were the inspiration of graphic designer and art director Peter Saville.
Lower import duties, an improved postal service, and a surge in internet use signals a boom period is on its way for Russia’s consumers.
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