Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic
Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tennis champion Novak Djokovic’s status as the ‘Greatest of All Time’. The launch celebrates Djokovic’s 24 Grand Slam titles and his eight-year partnership with the brand.