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What are the new opportunities, rituals and needs shaping the future of drinks? From morning until evening, we track a future day of drinks in which every sip must earn its place through flavour, function and form.
Absolut Vodka and Tabasco are turning up the heat on brand collaboration, unveiling a vodka infused with the hot sauce brand’s signature pepper flavour.
From flavour-led fashion crossovers to fortified dairy and mood-matched cocktails, the food and drink sector will further evolve into a system of emotional, physical and environmental nourishment
McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture cooks and global demand for new flavours.
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming meals into moments of cultural capital for Gen Z and Millennial diners.
Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.
From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour fusions, food and drink innovators are redefining sustainability, luxury and wellness for everyday consumption.
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