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Browsing Craft

224 results

Photo by Varun Gaba via Pexels
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Fashion

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and personalise their clothes.

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Fashion

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investing in the preservation of craftsmanship. From teaching ancestral know-how to emerging talent to digitising artisanal techniques for longevity, your favourite brand is already acting as a museum curator.

Soft Wins by On, Switzerland
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Culture & Media

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are top of mind. Clubs and bars are being replaced with reading parties, supper clubs or meeting in arcades to play claw machines, while coffee shops are emerging as venues for daylight partying.

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Marketing & Branding

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainability strategy in one.

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Marketing & Branding

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both eco-conscious and emotionally resonant.

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Signals

Porsche x Aimé Leon Dore car

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Fashion

Bottega Veneta appoints director of craft and heritage

Luxury fashion house Bottega Veneta is strengthening its dedication to craftsmanship by appointing Barbara Zanin to the newly created role of director of craft and heritage.

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Fashion

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of luxury.

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Fashion

Gucci transforms vault legacy into vintage treasure trove

Gucci’s digital-only imprint, Gucci Vault, is set to undergo a transformative evolution, giving rise to Gucci Vintage, a venture celebrating the intrinsic value of Gucci’s storied past.