Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investing in the preservation of craftsmanship. From teaching ancestral know-how to emerging talent to digitising artisanal techniques for longevity, your favourite brand is already acting as a museum curator.