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Browsing British Airways

17 results

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Culture & Media

British Airways is using VR to calm nervous flyers

The airline is trialling virtual reality (VR) to improve and modernise its in-flight entertainment offering.

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Design

A new Level

Barcelona – Level is a new geographically neutral budget airline.

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Marketing & Branding

British Airways

UK – British Airways has released a new ad campaign that highlights Chinese parents as a growing travel demographic.

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Food & Drink

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.

Air France, La Premiere Cabin
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Luxury

First-class cabins on the rise despite post-recession concerns

Investment in airline first-class cabins is on the rise despite pre- and post-recession concerns about the premium service.

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Travel & Hospitality

Ground control: British Airways recreates flight using projection-mapping

London – delic has marked its inaugural commercial flight from London to Singapore with a video created using projection-mapping.

Blanket by British Airways
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Marketing & Branding

British Airways blanket tracks passenger relaxation levels

In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.

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Luxury

Private Jet Market

Nigeria and China top the list of countries buying private jets, but in the new age of experience, private aviation is about accessing the remoteness, not just the business, of bling.

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Technology

UnGrounded tackles global issues at 30,000 feet

UnGrounded tackles global issues at 30,000 feet