Intelligence
Foresight Services
The Lab
Shop
Account
Get in touch
Signals
Trends
Sectors
Topics
Voices
Academy
Search
Big Ideas
2 min read
British Airways blanket tracks passenger relaxation levels
By Sonia van Gilder Cooke
07.07.2014
In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.
Big Ideas
Marketing & Branding
Luxury
Travel & Hospitality
Europe