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Browsing Brand heritage

18 results

Iconic ‘If Carlsberg did...’ slogan revived for summer campaign
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Marketing & Branding

Carlsberg revives iconic slogan to connect with summer rituals

Carlsberg is bringing back its famous ‘If Carlsberg did…’ tagline after a 10-year hiatus, launching a summer campaign designed to connect the brand with consumers through humour, nostalgia and real-world experiences.

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Marketing & Branding

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.

Five and the Dragon Quest by Great Western Rail, UK
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Travel & Hospitality

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends to reframe rail travel as the beginning of adventure.

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Retail

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi & Saatchi.

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Marketing & Branding

Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tennis champion Novak Djokovic’s status as the ‘Greatest of All Time’. The launch celebrates Djokovic’s 24 Grand Slam titles and his eight-year partnership with the brand.

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Marketing & Branding

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.

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Design

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.

Wildfish Cannery rebrand by Young Jerks
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Marketing & Branding

Wildfish Cannery returns to its roots with retro packaging

Brooklyn-based design studio Young Jerks has unveiled a new branding and packaging design for Wildfish Cannery, a community-rooted institution in Klawock, Alaska.

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Fashion

Five Luxury Brands Recrafting Heritage In-Store

Luxury brands are opening flagship and pop-up stores with new codes of craft and heritage embedded into the physical destination.