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As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.
US – The Live OS system is designed to improve employee wellbeing.
London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.
Nicholas Oliver explains why it is vital that consumers take back control of their information.
Germany – Natural Cycles is the first app to be officially approved for use as birth control.
US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.
Why brands need to think more judiciously about big data.
Global – Spotify is seeing out 2016 with a data-driven campaign that references its subscribers’ listening habits.
Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
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